Expertise, leadership and experience.


  At Jupl, we have a genuine interest in helping the world to better health.
Our people reflect our values and commitment to making a positive contribution to the Independent Living Market. 

We are fortunate to have attracted some top talent. 


Alan Brannigan


“For me a business has no reason to exist if it is not providing value to everyone in its community. That means staff, customers, suppliers, shareholders and the markets that the company is active in. I start companies with a view to achieve that. Jupl aims to achieve that by providing tools for others to care for each other which I think is very powerful."

Alan is an electronics engineer bitten by the entrepreneurial bug. His first business venture was a Hong Kong based engineering consulting company, which specialised in consumer electronics design. After living in Hong Kong for four years, he moved back to New Zealand four years ago and started developing his second start-up, Jupl.

With over 10 years experience in the design and manufacture of consumer electronics, Alan has considerable experience in the product development process, project management, manufacturing in New Zealand and China and global supply chain management.

In the past Alan has been involved in business development for technology start ups, servicing such clients as Hitachi Maxell, Panasonic, Audio Technica, Creative Labs and GN Netcom. Alan has a BE in Electrical and Electronic Engineering and a diploma in Audio Engineering.


Bill Sim


“I was looking for a new challenge with a company focused on helping people, developing products with more of an altruistic ethos. It helped of course that I would be working with guys I knew were both skilled and great to work with.”

Bill brings to Jupl skills in both consumer electronics and the highly regulated Avionics industry. With management experience of several multi-discipline and remote-working teams he understands the diverse development requirements of cloud enabled wearable products.

He has over 15 years experience in hardware, embedded systems and software design. He is used to leading diverse teams; having managed teams of electronics, software, production, acoustics and mechanical engineers to support and develop in-flight entertainment avionics sub-systems and equipment.

Gui Feijo


Jupl caught my attention a while ago for their talent and commitment to improving peoples’ health. As society reaps the benefits of technological advancements around medicine and healthcare, I believe Jupl is well positioned to address the challenges of tomorrow and achieve its purpose of helping the world to better health. I was so excited I wanted to be part of it”

Gui Feijo joined the Jupl team in 2016 to head its Australian expansion. Gui has a deep understanding of the Australian PERSmarket, having spent the last several years growing one of Australia’s largest PERS providers, VitalCall.

Gui is a commercially minded and versatile leader with over 13 years of corporate experience in Australia, US and Brazil in the areas of Hospitality, Consumer Health and Aged Care. Gui’s passion is to help businesses grow sustainably and expand into new markets.

A marketer by trade, Gui focuses on customer centric initiatives, working backwards from the deepest of customer needs to unlock the potential of businesses to generate growth and sustainability. Gui’s educational foundation which includes MBA, PostGraduate Diploma of Management, Diploma of Management and Bachelor of Social Communications and Marketing.

Brigid Glass


"I was attracted by Jupl's strong socially-focused vision and by the collaborative start-up culture coupled with the desire of the leadership team to build supportive internal systems and quality products."

In recent years Brigid has been consulting to smaller New Zealand companies associated with the medical device sector, assisting them in developing regulatory strategies and coaching them in the implementation of their quality management systems. She is also an associate of the Vermont-based Medical Device Academy.

During her early career Brigid was actively involved in product development and in management of small electronics and software businesses. She then developed skills in quality and regulatory, with 14 years at Fisher & Paykel Healthcare, where she became the Quality & Regulatory Affairs Manager. Brigid has a BSc Hons in Chemistry from Otago and a Diploma in Quality Assurance from Massey.

Neal Thompson


"I am enthusiastic about applying technology to healthcare to deliver improved health outcomes at scale. I get a kick out of working with extremely talented people to deliver industry leading products and services."

Neal has an MSc in Health Psychology (University of Auckland) and 10+ years’ experience as a Commercial Product Manager of ICT services. Having worked at Telecom New Zealand and Telstra Australia, Neal has expertise in cloud security, content platforms, mobile applications and collaboration services.

In the New Zealand health sector, Neal has managed and upgraded Gen-i’s HealthZone, a secure intranet environment purpose-built for health professionals providing high-speed network services to Connected Health, servicing district health boards, doctors, pharmacies and specialists. He is also credited for developing and launching Gen-i’s Virtual Clinic – New Zealand’s first Connected Health compliant video conferencing service at the Health Informatics New Zealand conference in 2012.

Stuart Harwood


"After five minutes hanging out with the staff, I knew Jupl was the company for me. We’ve got an awesome team, and we are creating innovative products that will make a real difference to people’s lives"

Jupl's channel partners deliver life-saving services to their customers, and Stuart makes sure their experience with Jupl products is seamless and reliable. He manages all aspects of service delivery, from managing contract manufacturers, to device commissioning for end users.

Stuart has a background in Aviation electronics hardware design and testing. At Jupl he has worked in several areas of the business, including Engineering, Quality, and PLM. Prior to his engineering career he worked in the music industry as a publicist.

Debbie Steenson

EA to the CEO and BOARD

"Having a genuine interest in supported independent living, I was impressed with Jupl's mission to help the world to better health. The investment from Bupa, immediately prior to me joining, strengthened my belief in Jupl's future success".

Most recently Debbie spent time as an Office Manager for an organisation dedicated to supporting and empowering people with physical and intellectual impairments, with a focus on supporting people to live a quality lifestyle as independently as possible. Debbie was at the forefront of putting new processes in place for the organisation and ensuring the smooth success of all office and administration functions.

With over 10 years’ experience in office management and event management, Debbie has worked for a variety of organisations and industries, including Auckland District Health Board and Lion Nathan.

Sir Ray Avery


“Jupl represents disruptive technology which can positively impact on healthcare outcomes for neonates and adults through care of the elderly. I can’t think of a better use of my time and acumen.”

Sir Ray Avery GNZM is a successful Pharmaceutical Scientist, a founding member of the Auckland University School of Medicine, Department of Clinical Pharmacology and former Technical Director of Douglas Pharmaceuticals who, over the past thirty years, has made a major contribution in the development of New Zealand's Pharmaceutical industry.

In 2011 Ray was appointed a Knight Grand Companion of the New Zealand Order of Merit for his services to philanthropy.

Sir Ray is the Founder and CEO of Medicine Mondiale, a social enterprise which develops affordable healthcare solutions; CEO of the Kaizen Group, a multidisciplinary consultancy group providing GMP manufacturing and QA/QC and Regulatory Affairs consultancy services to the pharmaceutical and medical device industries.

Keith Oliver


Keith Oliver has industry expertise in telecommunications, information technology, research and science, industrial electronics, customer service centres and emergency services.

He is a private company and public sector director and advisor with experience in governance, M&A, private equity, investment portfolio management, strategic competitor analysis, R&D portfolio management, founder/shareholder transitions, performance management, capital projects, export markets and international channel development.

He is a member of the NZ Institute of Directors and currently holds the following positions:

- Chairman - Blackhawk Tracking Systems
- Co-Founder - Alto Capital

Bede Ashby Circle BW[3].png

Bede Ashby


Bede has 30 years experience in the recruitment industry as a practitioner and in the last 19 years as a business owner.  The last 12 years Bede was Managing Director of Momentum Holdings limited.  In his tenure as MD he doubled the size of the business to 75 staff, almost tripled the turnover and oversaw the development of 2 other brands as part of the Momentum Holdings stable.  

In early 2016 Momentum sold 920, their IT recruitment business and Bede elected to sell the rest of his shareholding in the rest of the company to peruse other interests.  Innovation and Technology has always interested him which is why he joined the board of Jupl and he is eager to bring his business experience to Jupl to assist its growth aspirations.


Morgan Hill


After a career in investment banking in Sydney and London providing corporate finance and equity capital markets advice to domestic and international clients across the healthcare, technology and private equity sectors, Morgan joined Bupa, the international healthcare group that serves 32m customers in 190 countries. 

At Bupa, Morgan is responsible for mergers, acquisitions, corporate finance, partnerships and strategic investments for Australia and New Zealand. 

Morgan is a Fellow of the Institute of Chartered Accountants in England and Wales and holds a BEng (First Class Honours) in Computing from Imperial College London.


Dean Werder


With a passion for driving positive and sustainable growth Dean is an experienced commercial and financial leader, with a career spanning more than 15 years across telecommunications and financial services.    

As Spark’s General Manager of Finance and Performance Dean holds responsibility for the commercial and financial aspects of Spark Ventures as well as Spark’s overall Planning, Investor Relations, Internal Audit, Risk and Treasury functions.  Dean is a member of Jupl’s Audit and Risk Committee, helping oversee Jupl’s governance, reporting and internal control processes. 

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